The Best Marketing Tactics to Promote Your Food Delivery Platform

Last Updated on April 3, 2025

The food delivery industry is booming, with platforms like Uber Eats, DoorDash, and Grubhub redefining convenience. According to Statista, the online food delivery market is expected to surpass $1.4 trillion by 2027, driven by rising smartphone usage and changing consumer habits. However, intense competition makes it crucial for new and existing platforms to stand out.

A successful marketing strategy goes beyond launching an app—it requires strong brand visibility, customer engagement, and retention tactics. From social media marketing and influencer partnerships to localized advertising and paid promotions, the right approach can significantly increase app downloads and customer loyalty. In this guide, we’ll explore the best marketing tactics to help your food delivery platform thrive in a competitive landscape.

What Is a Food Delivery Marketing Strategy?

A food delivery marketing strategy is a structured plan that outlines how you will promote your app, attract new users, and retain existing customers. Since the online food delivery market is highly competitive, your strategy should differentiate your platform from competitors while offering a seamless and engaging user experience.

A successful food delivery marketing strategy consists of:

• Customer acquisition tactics (SEO, paid ads, influencer marketing, referral programs).
• User engagement techniques (push notifications, loyalty programs, personalized promotions).
• Retention strategies (exclusive offers, rewards, and seamless customer support).
• Brand positioning and awareness (social media, partnerships, and local marketing).
• Expansion plans (targeting new geographic areas and customer segments).

The right marketing strategy can increase app downloads, boost engagement, and drive repeat orders, ensuring long-term profitability for your food delivery business.

Also Read: Build An App Like UberEats

8 Powerful Marketing Strategies for Food Delivery Platforms

Establish a Strong Brand Identity

Branding plays a crucial role in the success of any food delivery platform. A well-defined brand identity helps you stand out in a crowded market and build an emotional connection with your audience.

Key Elements of Effective Branding:

• A Unique Name & Logo: Choose a name that is memorable, easy to pronounce, and relevant to your service.
• A Distinctive Color Palette & Design: Your branding should be consistent across your website, mobile app, and marketing materials.
• A Clear Brand Message: Define your unique value proposition (UVP)—whether it’s fast delivery, affordability, premium restaurant partnerships, or sustainability.
• Consistent Visual & Tone of Voice: Maintain a uniform brand image across all platforms, from social media posts to email newsletters.

Why Branding Matters:

According to research, 89% of customers stay loyal to brands that share their values. Whether your platform emphasizes quick delivery, diverse cuisine options, or affordability, ensure your branding aligns with customer expectations.

Build a High-Performance Website

A well-designed website is an essential marketing tool that enhances your brand’s credibility and attracts new customers.

Key Features Your Website Should Have:

• SEO-Optimized Pages: Use relevant keywords to rank higher on Google and drive organic traffic.
• Mobile Optimization: Ensure the website offers a seamless experience across all devices.
• Clear CTAs (Call-to-Actions): Encourage visitors to download your app or place an order online.
• Restaurant & Menu Listings: Highlight popular dishes and top-rated restaurants.
• Customer Reviews & Testimonials: Social proof builds trust and encourages conversions.

A well-structured website improves your platform’s online visibility, driving more traffic and conversions.

Leverage App Store Optimization (ASO)

App Store Optimization (ASO) is crucial for increasing your food delivery app’s visibility in the Google Play Store and Apple App Store.

ASO Best Practices:

• Keyword Optimization: Include high-search-volume keywords like “best food delivery app,” “fast food delivery near me,” etc.
• Engaging App Descriptions: Highlight your app’s unique features and benefits.
• Attractive Screenshots & Preview Videos: Showcase a seamless ordering experience.
• Encourage Positive Reviews & Ratings: Higher ratings improve app store ranking.
• Regular App Updates: Frequent updates signal improvement and reliability.

With 63% of app downloads coming from organic app store searches, ASO is a cost-effective way to attract new users.

Use Social Media for Brand Awareness

With over 4.9 billion social media users globally, platforms like Instagram, Facebook, and TikTok provide a massive opportunity for food delivery brands.

Social Media Marketing Strategies:

• Run Targeted Ads: Facebook & Instagram ads help reach potential customers.
• Engage with Users: Respond to comments, share user-generated content, and run contests.
• Influencer Collaborations: Partner with food bloggers and micro-influencers for promotions.
• Behind-the-Scenes Content: Share how your platform works to build transparency and trust.

Social media marketing strengthens brand identity, increases engagement, and attracts new users organically.

Implement an Email & SMS Marketing Strategy

Personalized marketing campaigns increase customer retention. Send exclusive offers, cart abandonment reminders, and loyalty rewards to encourage repeat orders. Platforms like JustEat use seasonal promotions and referral programs to drive engagement.

Best Practices for Email & SMS Marketing:

• Personalized Offers: Send exclusive discounts based on order history.
• Cart Abandonment Reminders: Encourage users to complete their orders.
• Seasonal Promotions: Offer discounts during holidays and festivals.
• Loyalty & Referral Programs: Reward users for repeat orders and referrals.

Email marketing delivers higher ROI than most other digital marketing channels.

Invest in Paid Advertising

Paid advertising can quickly increase brand visibility and user acquisition.

Types of Paid Advertising for Food Delivery Apps:

• Google Ads: Target local keywords (“food delivery in [city]”).
• Social Media Ads: Instagram & Facebook ads help acquire users.
• App Store Ads: Apple Search Ads & Google Play Ads boost downloads.
• YouTube Video Ads: Showcase app features & customer testimonials.

Paid advertising ensures faster growth and wider reach.

Also Read: Top Food Delivery App Business Models

Partner with Local Influencers & Restaurants

Influencer marketing is highly effective for food delivery platforms.

How to Leverage Influencers & Restaurants:

• Collaborate with Local Food Bloggers to showcase your platform.
• Offer Exclusive Discounts through influencer promotions.
• Partner with Popular Restaurants for co-branded promotions.

Influencer partnerships increase credibility and attract customers organically.

Implement Localized Marketing Strategies

Localized marketing helps target specific geographic regions effectively.

Key Local Marketing Strategies:

• Geo-Targeted Ads: Promote offers based on user location.
• Restaurant & Cuisine Highlights: Feature local favorites.
• Location-Based Push Notifications: Notify users about exclusive nearby deals.

By implementing localized marketing, your platform becomes more relevant and appealing in different regions.

Launch Your UberEats-Like Platform with Oyelabs!

Launching a food delivery platform like UberEats and JustEat requires a robust app, seamless functionality, and a strong marketing strategy. At Oyelabs, we specialize in custom food delivery app development, creating scalable and high-performance solutions that help businesses thrive in this competitive market.

From real-time order tracking and secure payment gateways to AI-powered recommendations and intuitive UI/UX, we develop feature-rich platforms tailored to your business needs. Whether you’re starting from scratch or scaling an existing service, our expert team ensures a smooth launch and long-term success. Ready to build a game-changing food delivery platform like UberEats and JustEat? Contact Oyelabs today to get started!

Conclusion

Marketing a food delivery platform requires a strategic approach to attract new users, engage existing customers, and ensure long-term growth. With rising competition, simply having a great app is not enough—you need effective marketing tactics to stand out.

By optimizing for app store visibility (ASO), leveraging social media marketing, email campaigns, paid advertising, and influencer partnerships, your platform can increase brand awareness and user retention. Additionally, localized marketing strategies help tailor promotions to specific audiences, making your service more relevant.

A well-executed marketing plan not only boosts downloads and orders but also builds customer loyalty. By consistently refining your strategy, you can drive sustainable growth and position your food delivery platform for long-term success.

Also Read: DoorDash vs UberEats