How AI Content Is Changing Short Video Apps like Tiktok

Last Updated on April 4, 2025

In a world where attention spans are shrinking and content is consumed at lightning speed, AI-generated content is reshaping the way short video platforms operate — and Gen Z entrepreneurs are leading the charge.

 From personalized video recommendations to auto-generated captions, scripts, and even full videos, AI is transforming how creators and brands engage with their audience in app like TikTok. For Gen Z entrepreneurs who thrive on innovation, speed, and creativity, this isn’t just a trend — it’s a game-changer. 

The ability to create content faster, smarter, and more strategically means they can grow faster, reach wider audiences, and stand out in saturated markets. Whether you’re building your brand on platforms like TikTok or launching your short video app, understanding how AI is powering this revolution is key. 

In this blog, we’ll dive into how AI is driving the next wave of short video content, and how Gen Z entrepreneurs can harness it to stay ahead of the curve.

The Role of AI in Streamlining Video Production

Enhancing Video Editing with AI-Powered Tools

AI is transforming video editing by automating tedious tasks and enhancing creativity. A TikTok-like app benefits significantly from AI-driven editing tools that make content creation seamless for users. AI-powered features like auto-cropping, smart trimming, and real-time background removal save creators hours of manual editing. According to a 2023 report by MarketsandMarkets, the AI video editing market is projected to reach $1.1 billion by 2028, proving the growing demand for automation in content creation.

CapCut, owned by ByteDance, is an excellent example of how AI is revolutionizing video editing. The app offers AI-generated captions, smart effects, and automated music syncing, making professional editing accessible to beginners. Similarly, Adobe Premiere Pro’s AI tool, Sensei, enhances editing efficiency by providing automated scene detection and smart reframing. A TikTok-like app can leverage similar AI-driven editing tools to help users create high-quality content effortlessly, encouraging more engagement and platform loyalty.

Automating Video Transcription and Subtitle Generation

AI-powered transcription tools have made it easier to generate captions and subtitles, improving accessibility and engagement. Research by Verizon Media found that 69% of consumers prefer watching videos with subtitles, and 80% are more likely to complete a video with captions. A TikTok-like app that integrates AI-driven transcription can cater to a broader audience, including non-native speakers and hearing-impaired users.

TikTok’s auto-caption feature has significantly improved content accessibility by using AI to generate real-time subtitles. Similarly, YouTube’s AI-driven automatic captioning system has allowed millions of creators to reach wider audiences with minimal effort. AI-powered tools like Descript and Otter.ai offer accurate speech-to-text transcription, saving hours of manual work. A TikTok-like app can integrate such AI capabilities to enhance user experience, ensuring creators can easily add captions to their content and increase viewer retention.

Also read: Essential Features to Add to Launch Your App Like TikTok

AI-Driven Video Recommendations and Personalization

One of the key factors behind TikTok’s explosive success is its AI-driven recommendation system. A TikTok-like app can utilize similar AI algorithms to personalize content feeds based on user behavior, ensuring viewers see videos that match their interests. According to a 2023 study by Insider Intelligence, AI-driven recommendation engines can boost engagement rates by up to 50% compared to manual curation.

TikTok’s “For You” page is powered by AI that analyzes watch time, user interactions, and content preferences to deliver hyper-personalized recommendations. Netflix and YouTube also use AI-driven algorithms to keep users engaged by suggesting content tailored to their viewing history. By integrating AI-based content curation, a TikTok-like app can ensure higher retention rates, longer watch times, and increased user satisfaction.

AI-Powered Background and Visual Effects

AI-driven visual effects enhance video content without requiring advanced editing skills. A TikTok-like app can offer AI-powered background removal, real-time filters, and dynamic effects that allow creators to produce professional-quality content effortlessly. In 2023, AR and AI-driven effects contributed to a 60% increase in user engagement on short-form video platforms, according to a report by Statista.

TikTok’s AI-powered green screen effect allows users to replace backgrounds in real time, making content more immersive. Snapchat’s AI-driven Lenses use machine learning to create interactive augmented reality experiences. Similarly, a TikTok-like app can leverage AI to introduce dynamic filters, auto-color grading, and AI-generated animations, making video production more exciting and interactive for creators.

Enhancing Audio Editing and Voiceovers with AI

AI-driven audio tools have transformed the way creators manage sound in videos. A TikTok-like app can integrate AI-powered voiceovers, automatic noise reduction, and AI-generated background music to streamline audio production. Research from Juniper Research found that AI-driven voice synthesis is expected to grow into a $5 billion industry by 2027, showing its increasing adoption in media production.

TikTok’s AI-powered text-to-speech feature allows creators to add automated voiceovers to videos, making content more engaging. AI music generation tools like AIVA and Soundraw enable users to create custom background tracks without licensing concerns. A TikTok-like app that offers similar AI-powered audio tools can empower creators to produce professional-sounding videos without needing expensive equipment or sound engineering skills.

AI-Assisted Content Moderation and Compliance

With millions of videos uploaded daily, AI-powered moderation ensures a safe and compliant environment for users. A TikTok-like app can use AI to detect harmful content, hate speech, and copyright violations, reducing the risk of legal issues and maintaining brand integrity. A report by The Verge highlighted that TikTok removed over 102 million videos in a single quarter using AI moderation tools, proving the effectiveness of automated content filtering.

Facebook and YouTube also rely on AI-driven moderation to detect and remove inappropriate content before it reaches a wide audience. A TikTok-like app can implement similar AI-based solutions to monitor live streams, flag policy violations, and ensure a positive user experience while minimizing manual moderation efforts.

Also read: Top 10 Subscription-Based Content Platforms in the USA

AI-Powered Scriptwriting and Content Ideation

AI-generated scriptwriting tools are helping creators streamline content planning and storytelling. A TikTok-like app can integrate AI-powered content ideation tools to help users generate trending video ideas, craft engaging captions, and structure their storytelling for maximum engagement. According to a 2023 study by PwC, AI-driven content generation tools have improved creator efficiency by 40%, allowing them to produce more videos in less time.

Jasper AI and Copy.ai are popular AI tools that help creators draft engaging scripts for social media videos. TikTok’s trend discovery feature also uses AI to suggest trending topics based on user interests. A TikTok-like app that offers AI-powered scriptwriting assistance can make content creation more accessible, helping users craft compelling stories effortlessly.

AI-Enhanced Livestreaming Features

AI is transforming live streaming by optimizing video quality, managing real-time interactions, and providing analytics. A TikTok-like app can integrate AI-powered livestream enhancements such as real-time subtitle generation, automated comment moderation, and dynamic audience engagement insights. A 2023 report by Business Insider revealed that livestreaming revenue on social media platforms is expected to reach $35 billion by 2025, proving its growing significance.

TikTok LIVE uses AI to filter comments, detect inappropriate behavior, and boost livestream visibility based on engagement. Twitch also employs AI-driven moderation to maintain a positive streaming environment. By incorporating AI-powered features, a TikTok-like app can provide a seamless and interactive livestreaming experience, increasing creator retention and platform monetization opportunities.

AI-Powered Video Compression and Optimization

AI-driven video compression ensures high-quality streaming without excessive data consumption. A TikTok-like app can leverage AI-based video optimization to reduce buffering times, enhance playback quality, and save bandwidth. A 2023 report by Cisco stated that video content will account for 82% of all internet traffic by 2025, making AI-powered compression essential for smooth performance.

YouTube and Netflix use AI-powered video encoding to deliver high-quality videos with minimal buffering, even in low-bandwidth conditions. AI-driven video optimization tools like Google’s VP9 codec and AV1 compression enhance streaming efficiency. A TikTok-like app that integrates similar AI-powered video compression can provide a seamless user experience, improving engagement and retention.

 AI-Powered Video Analytics for Performance Insights

AI-driven video analytics help creators understand their content’s performance, optimize engagement strategies, and refine their video production process. A TikTok-like app can offer AI-powered analytics that tracks audience retention, engagement rates, and content trends, providing actionable insights to creators. A 2023 report by HubSpot found that 75% of marketers rely on AI-driven analytics to enhance content strategy.

TikTok’s Creator Dashboard uses AI to analyze video performance and suggest content improvements. Instagram’s Reels Insights also provides AI-driven engagement metrics to help creators optimize their posts. A TikTok-like app that integrates advanced AI-powered analytics can empower creators with data-driven decision-making, leading to higher-quality content and increased user engagement.

Future Trends of AI in Video Streaming platforms

Personalized Content Recommendations with AI

AI-powered recommendation engines are revolutionizing video streaming platforms by providing highly personalized content suggestions. Using machine learning and deep learning algorithms, platforms analyze users’ viewing habits, search history, and engagement metrics to curate content tailored to individual preferences. Netflix, for example, utilizes AI-based collaborative filtering to suggest movies and shows, resulting in 80% of watched content coming from recommendations. 

Similarly, a Tiktok-like app employs AI to assess user interactions, such as watch time and likes, ensuring that content aligns with user interests. With advancements in natural language processing (NLP) and predictive analytics, AI will soon refine recommendations by interpreting subtle preferences, like facial expressions and tone in comments. This will lead to an immersive, hyper-personalized viewing experience, keeping users engaged and increasing platform retention rates.

Also read: Your Guide to Creating a TikTok-Like App

AI-Driven Video Enhancement and Upscaling

AI is transforming video quality through real-time enhancement and upscaling techniques. Deep learning models, such as Generative Adversarial Networks (GANs), improve resolution, reduce noise, and enhance colors in videos, making them visually superior. Platforms like YouTube and Netflix already use AI for upscaling lower-resolution content to 4K and beyond, reducing bandwidth consumption without compromising quality. 

A Tiktok-like app can leverage AI-based super-resolution technology to refine short videos, ensuring optimal playback across various devices. Companies like Nvidia have developed AI-powered tools like DLSS (Deep Learning Super Sampling), which enhance gaming and streaming experiences by improving frame rates and image clarity. As AI-powered upscaling advances, streaming services will deliver cinematic-quality videos even on low-bandwidth connections, enhancing user satisfaction and broadening accessibility.

AI-Powered Automated Content Moderation

With the exponential rise in user-generated content, AI-driven moderation has become essential for maintaining platform safety. AI models analyze videos in real time, detecting inappropriate content, hate speech, or copyright violations. YouTube’s AI moderates over 90% of flagged videos before human reviewers intervene, demonstrating AI’s efficiency in content screening.

 A Tiktok-like app employs AI to filter harmful content, preventing misinformation and ensuring compliance with community guidelines. Facebook uses AI-powered DeepText to analyze millions of comments daily, identifying offensive language with 95% accuracy. Future AI moderation will integrate multimodal analysis—evaluating video, audio, and text simultaneously—to enhance content filtering accuracy.

This will help streaming platforms maintain a safe, inclusive environment, minimizing the spread of harmful content while ensuring compliance with evolving regulations.

Also read: Why Building a TikTok-Like Platform Is a Smart Investment

AI-Generated Video Summarization and Highlights

AI-powered video summarization is reshaping content consumption by automatically generating short highlights from lengthy videos. AI algorithms analyze key moments, facial expressions, and audience engagement metrics to create concise video summaries. Sports streaming services like ESPN use AI to generate instant highlights, improving user experience. A Tiktok-like app can leverage AI-driven summarization to extract engaging moments from long-form videos, making content more shareable. 

AI-powered tools like Microsoft’s Video Indexer analyze transcripts and detect significant events, helping users access relevant content quickly. As AI advances, video summarization will become more precise, ensuring that users can consume essential content efficiently, boosting engagement on streaming platforms.

AI-Enhanced Search and Discovery Features

AI-driven search and discovery features are redefining content accessibility on video streaming platforms. Traditional keyword-based search is evolving into AI-powered visual and voice search. YouTube’s AI identifies objects and scenes in videos, improving search accuracy. A Tiktok-like app can integrate AI-powered voice recognition, allowing users to find videos using spoken queries. Google’s DeepMind utilizes NLP and deep learning to enhance content discovery, making searches more intuitive. 

AI can also predict user intent based on browsing behavior, recommending content before users even search for it. Future advancements will see AI integrating with augmented reality (AR), enabling interactive content discovery where users can explore videos using gestures or smart glasses, further enhancing engagement.

Also read: The TikTok Formula – How TikTok Makes Money

AI-Optimized Ad Targeting in Streaming Services

AI-driven advertising is transforming monetization strategies in video streaming platforms. AI analyzes user behavior, demographics, and engagement patterns to deliver hyper-personalized ads, increasing conversion rates. Platforms like Hulu and Netflix use AI to serve tailored ads, maximizing ad revenue. A Tiktok-like app employs AI-powered predictive analytics to optimize ad placement, ensuring relevance.

AI-driven programmatic advertising, used by companies like Google, enhances ad targeting, reducing wasted impressions and increasing ROI. With AI advancements, contextual advertising will become more sophisticated, displaying ads based on real-time user emotions and content relevance, creating a seamless viewing experience while boosting platform profitability.

AI-Driven Deepfake and Virtual Influencer Integration

The rise of AI-generated deepfake technology is revolutionizing video content creation. AI-powered deepfake tools allow realistic video alterations, enabling personalized content experiences. Platforms like Instagram and Snapchat use AI-generated filters to enhance user engagement. A Tiktok-like app can integrate AI-powered virtual influencers, like Lil Miquela, to engage audiences with interactive content. 

AI-driven avatars can host live streams, answer audience questions, and promote products, creating new monetization opportunities. As AI deepfake technology advances, ethical concerns around misinformation and digital identity security will require regulatory frameworks to prevent misuse while leveraging AI for innovative content creation.

Also read: Tech Stack Essentials for Your TikTok-Style App

AI-Powered Real-Time Video Translation and Subtitling

AI is breaking language barriers in video streaming through real-time translation and automatic subtitling. AI models like OpenAI’s Whisper and Google’s Translatotron provide instant speech-to-text and multilingual translation services. Netflix uses AI-powered subtitles in over 20 languages, enhancing accessibility. A Tiktok-like app can integrate real-time AI translation, enabling creators to reach global audiences effortlessly. 

AI-driven voice cloning technology will further personalize content, allowing users to hear translations in familiar voices. Future AI advancements will refine speech synthesis, ensuring accurate and context-aware translations, making streaming platforms more inclusive for diverse audiences worldwide.

AI-Powered Live Streaming and Interactive Features

AI is transforming live streaming by optimizing real-time video quality and engagement. AI-driven tools enhance bitrate adaptation, reducing lag in high-traffic broadcasts. Twitch employs AI-based engagement analytics to personalize live stream recommendations. A Tiktok-like app can integrate AI-powered interactive features like real-time Q&A bots and AI-generated polls to boost audience participation. 

AI-driven sentiment analysis will refine live content by assessing audience reactions and adapting streams dynamically. Future AI developments will integrate holographic streaming, allowing immersive virtual interactions where users can engage with 3D avatars and AI-powered hosts, revolutionizing live streaming experiences.

Also read: Maximizing User Retention in Your Video Streaming App Like Netflix

AI in Predictive Content Creation and Scriptwriting

AI is increasingly influencing content creation through predictive analytics and automated scriptwriting. AI tools like OpenAI’s GPT-4 generate scripts, assisting filmmakers and content creators. Netflix uses AI-driven data analysis to predict successful show formats. A Tiktok-like app can leverage AI to suggest viral video concepts based on trending user behavior. 

AI-powered filmmaking tools like Runway and Synthesia create automated video content, reducing production costs. As AI advances, hyper-realistic AI-generated movies and personalized video storytelling will emerge, reshaping the entertainment landscape by making content creation more data-driven and user-centric.

AI is set to revolutionize video streaming platforms by enhancing personalization, content moderation, discovery, advertising, and live engagement. As AI technologies advance, streaming services will deliver more immersive, interactive, and globally accessible experiences, driving the next era of digital entertainment.

How AI generated content in revolutionizing short video platforms?

AI-generated content is shaking up the short video scene in ways we’ve never seen before. From automating video creation to transforming how creators engage audiences, AI is no longer just a back-end tool—it’s the co-creator. If you’ve spent even 15 minutes scrolling on an app like TikTok, you’ve probably already encountered AI’s work without realizing it.

The AI Content Revolution on Short Video Platforms

Creators and brands are using AI tools to generate captions, voiceovers, music, and even full video edits—turning hours of manual effort into a few clicks. Tools like Runway, Pika, and Synthesia are empowering even non-tech-savvy users to create cinematic visuals or talking avatars. A study by HubSpot found that 56% of marketers say AI tools help them create more content in less time, and that directly applies to short video formats, where speed and volume matter.

AI isn’t just helping with production—it’s generating ideas. Platforms like Jasper and ChatGPT (when paired with video tools) are being used to script short-form content, helping creators pump out daily videos without hitting creative burnout. That’s crucial on apps like TikTok where the algorithm rewards consistency and high engagement.

Auto-Editing and Instant Storytelling

Editing used to be the biggest bottleneck for short-form creators. Now? AI handles it in seconds. Apps like CapCut and Descript use AI to cut dead air, add subtitles, match clips to music, and even suggest trending effects. CapCut, owned by ByteDance (the parent company of TikTok), saw over 200 million active users in 2023, largely due to its seamless AI-powered features.

Even filters are smarter. Instead of static effects, AI allows dynamic changes based on facial expressions, movements, or even real-time comments. This kind of interactivity keeps users hooked—and keeps platforms like TikTok, Instagram Reels, and YouTube Shorts at the top of the content food chain.

AI Avatars and Virtual Influencers Are Going Viral

One of the wildest transformations is the rise of AI influencers. On an app like TikTok, creators like Lil Miquela and Lu do Magalu—both AI-generated personas—are racking up millions of followers. These virtual influencers collaborate with brands, post regularly without burnout, and are completely AI-controlled.

Not only are they cost-effective for brands (no shoot days, travel, or schedules), but they’re also controversy-proof—no bad tweets from 2012 coming back to haunt them. According to Influencer Marketing Hub, the virtual influencer market is expected to reach $20 billion by 2027.

Real-Time Trend Adaptation with AI

Staying ahead of trends is the currency of short video success. AI is speeding up that process. Platforms like TrendSpider and TrendPop use machine learning to scan millions of videos and detect trend signals—music spikes, filter usage, hashtag velocity—helping creators jump on trends before they go viral.

This trend prediction is baked into apps like TikTok. The algorithm doesn’t just suggest content; it learns from your preferences and adapts to new formats lightning-fast. Add AI-generated content to the mix, and you’ve got a feedback loop that’s constantly evolving based on viewer behavior.

Multilingual Content = Global Reach

AI is breaking language barriers. Tools like HeyGen and Papercup allow creators to dub their videos in multiple languages with AI voice cloning, making it easier to go global. For example, a Spanish creator can dub their videos into English, Hindi, or Mandarin in minutes—without losing the tone or personality of their voice.

This feature is a game-changer for creators on an app like TikTok, where a single video can be seen in dozens of countries. A report by TikTok itself highlighted that over 75% of trending content on the app is localized, and AI is helping creators tap into that.

Personalized Content at Scale

AI-generated content allows micro-personalization at scale. Think: one video script customized for 10 different audiences, auto-edited with different visuals, backgrounds, or calls to action. That’s exactly what AI tools like Rephrase.ai and Synthesys are doing.

Brands use this to target niche audiences without stretching their content teams. For instance, an eCommerce brand promoting a summer sale can generate 50 different short videos for different demographics—all within a few hours. On apps like TikTok, where niche content often outperforms broad content, that’s a massive win.

AI + UGC = Supercharged Authenticity

One thing short video platforms thrive on is user-generated content (UGC). AI is making it easier for brands to harness this by analyzing comments, reviews, and audience reactions in real-time. Then, based on that input, AI can generate short videos that mirror the tone, structure, or emotional pull of the most engaging user content.

For example, a skincare brand might upload customer testimonials into an AI engine that creates dozens of influencer-style video scripts using the same tone. These can then be turned into videos using virtual influencers or creators, optimized for apps like TikTok.

Challenges and The Road Ahead

Of course, there are concerns. Deepfakes, content authenticity, and copyright issues are growing headaches. As AI-generated videos become indistinguishable from human-created ones, platforms are scrambling to develop watermarking and verification systems.

But the direction is clear: AI-generated content is no longer the future—it’s the now. And it’s rewriting the rules of engagement for every app like TikTok, transforming how we create, consume, and connect in 15 seconds or less.

Launch your own short video app like TikTok with Oyelabs

If you want to launch your own app like TikTok, Oyelabs can help you turn your vision into reality. With expertise in AI-powered video editing, real-time content streaming, and seamless user engagement, Oyelabs builds high-performance short-video apps tailored to your needs. Their team ensures smooth UI/UX, robust scalability, and monetization strategies to maximize your success. Whether you’re targeting a niche audience or competing with industry giants, Oyelabs provides end-to-end app development, including AI-driven recommendations, interactive features, and secure cloud integration. Take the leap and create the next viral social media sensation with Oyelabs’ expert app development services.

Conclusion

AI is no longer just a futuristic concept—it’s the present driving force behind short video platforms. For Gen Z entrepreneurs, it offers unmatched opportunities to create smarter, faster, and more engaging content that truly connects. From streamlining production to boosting visibility through personalized recommendations, AI is transforming how content is created and consumed. If you’re ready to harness the power of AI and build the next big short video platform, Oyelabs is here to help. With end-to-end development and cutting-edge AI integration, we turn your vision into reality. Let’s build the future of content together—contact Oyelabs today!