Startup Guides – Oyelabs – Driving Business Value

How to Launch an Equipment Rental Platform – A Complete Guide

Anurag Jain — Wed, 04 Jun 2025 10:38:54 +0000

Ever found yourself stuck needing equipment for a project but didn’t want to buy it outright? Or maybe you have gear gathering dust and want to make it work for you? Launching an equipment rental app is the perfect solution to connect renters with owners, making access easy, fast, and reliable. The equipment rental market is booming, driven by industries like construction, events, and agriculture, all looking for cost-effective solutions. This complete guide walks you through every step—from planning and designing your platform to launching and scaling it for success. Whether you’re a first-timer or looking to digitize an existing rental business, this guide offers clear, actionable insights to help you build a platform that users love and trust. Ready to start? Let’s get into it! Understanding the Equipment Rental Market Market Size and Growth The global construction equipment rental market size was valued at USD 120.86 billion in 2023 and is projected to grow from USD 126.15 billion in 2024 to USD 200.85 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.0% during the forecast period. The Asia Pacific region dominated the global market with a share of 43.62% in 2023. This growth is driven by industries such as construction, events, agriculture, and manufacturing, all seeking more agile and cost-efficient ways to access equipment. Technological innovation and increased smartphone penetration have further enabled on-demand booking, seamless digital payments, and real-time inventory tracking—turning traditional rental operations into modern digital businesses. Why Customers Choose to Rent Cost Efficiency: Avoiding high upfront costs and maintenance fees makes renting appealing. Access to Modern Tools: Users benefit from the latest equipment without needing to invest in upgrades. Flexibility: Rent only what’s needed, when it’s needed—reducing idle inventory. Reduced Storage Burden: No need to store or maintain rarely used machinery. Gaps in the Market You Can Fill Despite the growth, many rental businesses still rely on manual processes, offline bookings, or outdated websites. Common issues include: Lack of real-time availability tracking Poor inventory visibility Inefficient communication between users and vendors Limited insurance options and risk coverage Also Read: Start a Successful Vacation Rental Business Step-by-Step Development Process Step 1: Discovery and Planning This is the foundational phase where your idea begins to take shape. It involves defining your vision, understanding your market, and outlining what success looks like. Define Your Business Goals and Target Market: Are you focusing on construction rentals, event gear, or something more niche like drone equipment? Clarifying your niche and customer segment helps tailor your platform to solve the right problems. Conduct Competitor Research: Study platforms like BigRentz, Fat Llama, or local rental apps to identify what they do well and where they fall short. This helps you position your platform effectively. Identify Your Feature Set and Monetization Strategy: Decide which features are must-haves for your Minimum Viable Product (MVP) and how you’ll generate revenue—whether through commissions, subscriptions, or premium listings. Step 2: UI/UX Design User experience is what makes or breaks a digital product. Even powerful features can fail if users find the interface confusing or slow. Wireframe the Platform Layout: Sketch a rough layout of your platform to visualize the structure—home page, search results, listing pages, vendor dashboards, etc. Design High-Fidelity Screens: Once wireframes are approved, your design team creates polished versions with actual colors, fonts, buttons, and images. Test Usability with a Focus Group: Gather feedback from a small group of potential users—both renters and vendors—to refine the flow and eliminate confusion early on. Step 3: MVP Development This is where your platform starts coming to life. The goal is to build a lean but functional version of your platform that offers core value without bloated features. Build Core Functionality: Focus on must-have components—search and filtering, listing equipment, booking, payment gateway, and user logins. Create Admin Dashboard and User Interfaces: Ensure that admins can manage listings, resolve disputes, and track commissions, while renters and vendors have intuitive dashboards. Integrate Messaging and Support Tools: In-app messaging, help desks, and notifications improve communication and support, reducing drop-offs and disputes. Step 4: QA & Testing Before going live, your product needs to be tested under real-world conditions to ensure performance, security, and usability. Run Functional Testing, Stress Tests, and Security Audits: Verify that every feature performs correctly across devices and browsers. Load test to ensure your platform won’t crash under user traffic. Conduct audits to prevent data breaches and unauthorized access. Include User Testing to Gather Real-World Feedback: Invite a group of early users to test the platform and report bugs, confusing flows, or missing features. Their input is invaluable in fine-tuning the experience. Step 5: Launch & User Onboarding With a stable MVP and refined user experience, it’s time to take your product to market. Soft Launch with Select Vendors and Users: Start small—invite trusted vendors and a limited number of users to test live operations. Monitor transactions, track support queries, and fine-tune operations. Use Beta Feedback to Refine and Fix Issues: Adjust pricing, fix usability problems, or optimize onboarding flows based on real user behavior. Scale to Full Release: Once the system runs smoothly, invest in marketing and scale operations. Add more features, onboard new vendors, and expand to new markets or categories. Must-Have Features for Your Equipment Rental Platform Renter-Side Features Advanced Search and Filter Tools: Let users sort by category, price, location, availability, and ratings. Detailed Listings: Include high-quality images, specifications, manuals, pricing tiers, and required accessories. Real-Time Availability Calendars: Allow renters to see available booking slots instantly. Secure Booking & Payment System: Integrated payment gateways with support for credit cards, wallets, and escrow. Personal Dashboard: Users should be able to view their current, upcoming, and past rentals. Reviews & Ratings: A transparent review system builds trust and ensures accountability. Support & Notifications: In-app chat support, push notifications for returns, and payment reminders. Vendor-Side Features Multi-Item Listings: Equipment owners should be able to list and manage multiple assets. Rental Pricing & Availability Settings: Dynamic pricing options and calendar-based availability management Order Management Dashboard: […]

The post How to Launch an Equipment Rental Platform – A Complete Guide appeared first on Oyelabs - Driving Business Value.

The Impact of DoorDash’s Acquisitions on Delivery Startups

Anurag Jain — Thu, 22 May 2025 11:49:36 +0000

Alright, listen up! If you thought food delivery was just about tapping an app and chilling on your couch, think again. DoorDash isn’t just delivering your favorite tacos—they’re making some serious power moves that are shaking up the whole delivery game. In 2025, DoorDash’s big acquisitions, like snatching up Deliveroo and SevenRooms, are rewriting the rules for delivery startups everywhere. These deals aren’t just about growth—they’re about changing how food gets to your door, how restaurants run, and how startups have to hustle to keep up. If you’re curious about what this means for the future of delivery and how startups can survive and thrive, you’ve landed in the right spot. For startups looking to build a DoorDash-style delivery app, understanding these shifts is crucial. Let’s dive into the impact DoorDash’s acquisitions are making across the delivery world.. Understanding DoorDash’s Acquisition Strategy DoorDash’s acquisition strategy is not about collecting companies for scale alone. It’s about ecosystem control. Each acquisition fits into a broader vision: to provide the most seamless and data-driven experience for consumers, merchants, and drivers. Let’s break this down into core strategic goals: Vertical Integration: Control all touchpoints—ordering, fulfillment, customer interaction, restaurant management, and data analytics. Global Expansion: Move beyond North America by acquiring already established, operationally efficient players. Category Diversification: Expand into new verticals like groceries, retail, and logistics to reduce dependency on restaurant orders. Data Aggregation: Create a closed loop of data across all parts of the customer journey—online and offline. DoorDash’s acquisitions are aimed at fulfilling all of the above, which directly raises the competitive bar for every startup in the industry. DoorDash’s Landmark Acquisitions in 2025 1. The Deliveroo Acquisition In a landmark transaction valued at $3.85 billion and announced in May 2025, DoorDash completed the acquisition of Deliveroo, a highly recognized and established food delivery brand operating primarily across Europe and the Middle East. This deal marked one of the most significant moves by DoorDash to expand its international footprint and strengthen its global presence. Why Deliveroo Was a Strategic Fit: Deliveroo’s extensive network spans over 44 countries, with particularly strong market positions in several key regions: The United Kingdom: As one of Deliveroo’s largest and most mature markets, the UK has been a battleground for food delivery services, and Deliveroo holds a significant share. United Arab Emirates (UAE): Deliveroo has established itself as a leading delivery service in this rapidly growing market, catering to a diverse population with high digital adoption. Kuwait: With its growing urban population and increasing demand for convenient dining options, Kuwait represents a strategic location for expansion. Select parts of Southeast Asia: Emerging markets where Deliveroo has begun to build operational infrastructure and brand awareness. Beyond geographic coverage, Deliveroo benefits from a loyal customer base and a mature logistics infrastructure optimized for speed and reliability. The company also boasts exclusive partnerships with major international food brands such as McDonald’s, KFC, and Starbucks across Europe, which provide a significant competitive advantage in attracting customers and restaurants alike. By acquiring Deliveroo, DoorDash immediately gained: Instant access to diverse global markets where Deliveroo already had brand recognition and operational capabilities, saving years of investment and growth time. Accelerated international brand presence, leveraging Deliveroo’s established trust and familiarity among consumers and restaurant partners in these regions. Significant reduction in competitive pressure, especially in Europe and the Middle East, where DoorDash would otherwise have to contend with Deliveroo as a formidable rival. Implications for Startups This acquisition has significantly raised the barriers to entry in several international markets. Startups aiming to enter or grow in these regions now face a landscape dominated by a major global player with deep pockets and established infrastructure. To succeed, startups must: Develop hyper-localized solutions that cater specifically to regional differences, such as supporting local languages, respecting cultural cuisine preferences, and offering regionally preferred payment methods. This level of localization can create a competitive edge where global giants may struggle to adapt quickly. Focus on improving profit margins for partner restaurants, particularly small and independent establishments that often suffer from high commission fees imposed by large aggregators like DoorDash. Offering fairer fee structures or alternative monetization models can attract these merchants. Innovate in underserved or less saturated markets, such as rural or suburban areas where DoorDash and Deliveroo’s presence is limited, presenting opportunities for startups to establish strongholds with tailored delivery solutions. Also Read: DoorDash Business Model Explained 2. The SevenRooms Acquisition In another strategic move, DoorDash finalized the acquisition of SevenRooms for approximately $1.2 billion. SevenRooms is a leading restaurant software platform known for enhancing the in-house dining experience through tools like reservation management, guest profiling, loyalty programs, and efficient table management. What Makes SevenRooms Valuable? Unlike platforms primarily focused on food delivery logistics, SevenRooms provides restaurants with comprehensive software solutions to manage their entire front-of-house operations. Key features include: Real-time reservations, allowing restaurants to manage bookings efficiently and reduce no-shows. Waitlist and table management, optimizing seating arrangements and improving customer flow. Detailed guest history and behavioral data, enabling personalized guest experiences and targeted marketing. Automated loyalty programs and personalized offers, fostering customer retention and repeat visits. By integrating SevenRooms into its portfolio, DoorDash gains access to rich, granular data about dine-in customers, which complements its existing delivery data. This synergy enables DoorDash to create a 360-degree view of customers, combining insights from both delivery and in-restaurant visits, enhancing personalization, and enabling cross-channel marketing strategies. Implications for Startups This acquisition signals a significant strategic shift for DoorDash. It is no longer simply a delivery service but is positioning itself as a comprehensive restaurant operating system, controlling multiple facets of restaurant-customer interaction. For startups, this broadening of scope means: Focusing solely on delivery services is no longer sufficient. To compete effectively, startups need to develop holistic tools that address both digital delivery and in-person dining experiences, providing integrated solutions that cover the full spectrum of restaurant operations. The demand for data-driven personalization and customer relationship management (CRM) tools has intensified. Startups must build platforms offering deeper analytics, […]

The post The Impact of DoorDash’s Acquisitions on Delivery Startups appeared first on Oyelabs - Driving Business Value.

How YouTube Makes Money – Business Model Explained

Anurag Jain — Thu, 15 May 2025 09:50:34 +0000

YouTube is one of those platforms we all use daily, but have you ever wondered how it actually makes money? Even though watching videos is free, YouTube has built an incredibly effective business model that keeps the platform thriving. It’s not just about ads anymore — from premium subscriptions to new features like Shorts, YouTube has multiple ways to generate revenue. This balance between serving viewers, supporting creators, and working with advertisers is what makes YouTube a leader in digital video. In this blog, we’ll break down exactly how YouTube turns all those views into billions of dollars, using clear and simple language. Plus, if you’re inspired, we’ll show you how to launch your own video-sharing app with ease. A Brief History of YouTube’s Evolution Understanding YouTube’s business strategy starts with recognizing how it has matured over the years. Here’s a quick timeline that outlines key moments in YouTube’s growth: Year Major Milestones 2005 Launched by three former PayPal employees; the first video (“Me at the Zoo”) uploaded. 2006 Acquired by Google for $1.65 billion, a move that laid the foundation for global scalability. 2007 Introduced the YouTube Partner Program, allowing content creators to earn money. 2009 Launched support for 1080p HD videos and began experimenting with video rentals. 2011 Rolled out YouTube NextUp and crossed 3 billion daily views. 2015 Launched YouTube Kids, YouTube Gaming, and YouTube Red (now Premium). 2017 Debuted YouTube TV, providing live television streaming in the U.S. 2020 Released YouTube Shorts to compete with short-form video apps like TikTok. 2023 Tested unskippable ad formats and cracked down on ad-blocker usage. 2024 Expanded monetization rules, especially around third-party app usage. As of 2025, YouTube continues to evolve with advanced AI tools, interactive shoppable ads, and a growing library of diverse content formats tailored to global audiences. The platform’s ability to adapt has solidified its role not just as a video site, but as a central hub for entertainment, education, and commerce. Also Read: How TikTok Makes Money Understanding YouTube’s Business Model YouTube operates as a dynamic platform where users can upload, view, and interact with video content. Its business model is deeply rooted in fostering user engagement, empowering content creators, and implementing multifaceted monetization strategies. These strategies are carefully designed to generate revenue for both the platform and its creators while delivering value to viewers and advertisers alike. Content Creation and Upload At the core of YouTube’s ecosystem is user-generated content. Creators—from everyday individuals to professional studios—upload a wide variety of videos that span personal vlogs, educational tutorials, entertainment, gaming, tech reviews, and more. This diversity of content caters to global audiences with varying interests. Each video is hosted on a creator’s individual channel, allowing them to build a subscriber base, establish a brand, and foster long-term engagement. The open-access nature of YouTube makes it a powerful tool for creative expression, entrepreneurship, and digital storytelling. Video Storage and Delivery Once uploaded, videos are stored securely on YouTube’s servers, which are backed by Google’s advanced cloud infrastructure. To ensure seamless playback regardless of geographic location or internet speed, YouTube utilizes a global Content Delivery Network (CDN). This system caches video files at various data centers around the world, enabling fast, reliable, and high-quality streaming. YouTube also automatically adjusts video resolution based on a user’s bandwidth, optimizing the viewing experience even on slower connections or mobile devices. Content Discovery YouTube’s content discovery process is powered by advanced machine learning algorithms. These algorithms analyze an array of signals such as watch history, likes/dislikes, search patterns, subscriptions, and even the time spent on videos. Based on these insights, YouTube curates personalized recommendations across its homepage, the “Up Next” queue, and search results. Trending sections highlight what’s currently popular, while topic-based playlists and automatic suggestions drive further exploration. This intelligent recommendation engine not only enhances user satisfaction but also significantly increases watch time and overall engagement. User Interaction User interaction is central to YouTube’s platform success. Viewers engage with videos through likes, comments, shares, and subscriptions. Each interaction contributes to a video’s visibility and helps shape its performance in the algorithm. Subscriptions enable users to follow their favorite creators, while comments allow for direct communication, community discussions, and feedback loops. Features like notification bells, polls, and community tabs further deepen the relationship between creators and their audiences, fostering a sense of belonging and continuous participation. Monetization Strategies YouTube employs a multi-tiered monetization approach that benefits both the platform and its creators. Once creators meet certain eligibility criteria (e.g., 1,000 subscribers and 4,000 watch hours in the past 12 months), they can access the YouTube Partner Program (YPP) and unlock various revenue streams: Advertisements: These include pre-roll (before videos), mid-roll (during longer videos), and display ads (on the page or as overlay). Revenue is generated based on impressions, clicks, and viewer engagement. Advertisers pay to target specific demographics and interests, while creators earn a share of this revenue. Channel Memberships: Viewers can subscribe monthly to a channel and receive exclusive perks such as custom emojis, members-only videos, or priority responses in chats. This recurring revenue model supports creators and strengthens fan loyalty. Merchandise Shelf: Integrated with platforms like Spring, the merch shelf allows creators to showcase and sell branded merchandise—such as apparel, mugs, and accessories—directly from their video pages. Super Chat and Super Stickers: During live streams, fans can pay to have their messages or animated stickers highlighted. This not only monetizes live content but also increases engagement during real-time broadcasts. These monetization tools empower creators to turn their content into sustainable businesses and encourage ongoing content production. Creator Support YouTube actively invests in helping creators succeed. Through its Creator Studio, the platform offers robust analytics dashboards that provide insights into audience demographics, traffic sources, engagement metrics, and revenue performance. YouTube also offers copyright management tools, like Content ID, which allow creators to manage their intellectual property. Educational initiatives—such as YouTube NextUp, the Creator Academy, and localized training events—equip creators with the skills needed to grow their audiences, refine content quality, […]

The post How YouTube Makes Money – Business Model Explained appeared first on Oyelabs - Driving Business Value.

5 Niche Microblogging App Ideas You Can Launch with Our Twitter-Like App Script

Anurag Jain — Tue, 13 May 2025 11:49:40 +0000

Twitter is loud. Everyone’s talking, but no one’s really connecting. That’s why niche microblogging apps are gaining traction—focused spaces where people actually care about the same things. If you have a unique idea and a specific audience in mind, you don’t need to start from scratch. With Oyelabs’ Twitter-like app script, you can launch quickly, customize easily, and build a platform that actually resonates. In this blog, we’ll share five niche microblogging app ideas that are ready to go live. Whether it’s for food lovers, fitness communities, or indie creators, the opportunity to build something meaningful is wide open. Let Oyelabs help you turn your concept into a smart, scalable microblogging platform that stands out from the crowd. Launch Your Microblogging Platform with These 5 Unique Ideas 1. EcoSphere Why It Works The global push toward sustainability has led to increased awareness about environmental issues. EcoSphere offers a platform where eco-conscious individuals can come together to share ideas, tips, and solutions for a greener future. It’s the perfect space for environmental advocates, activists, and everyday people who are passionate about making a positive impact on the planet. With climate change at the forefront of global discussions, an eco-focused microblogging platform can be an essential tool for building an informed and motivated community. EcoSphere will empower users to discuss sustainability topics in real-time, participate in eco-friendly challenges, and share actionable solutions. Key Features Eco Tips Feed: A curated stream where users can post daily sustainability tips, such as ways to reduce energy consumption, waste, or carbon footprints. Eco Challenges: Weekly or monthly community challenges that encourage users to participate in sustainable activities like reducing plastic use or planting trees. Carbon Tracker: A feature that helps users track their personal carbon emissions based on their daily habits and activities. Verified Contributors: Prominent environmental scientists, NGOs, and green influencers can be verified on the platform, ensuring that content shared is accurate and credible. Event Notifications: A notification system that alerts users about local environmental events such as cleanups, webinars, or sustainability-related conferences. Monetization Strategies Sponsored Posts: Partner with eco-friendly brands and organizations that want to advertise products or services targeting a green-conscious audience. Premium Memberships: Offer a paid subscription that unlocks features like ad-free browsing, exclusive content, or eco-related resources. Affiliate Marketing: Promote sustainable products such as eco-friendly gadgets, renewable energy solutions, or organic products and earn affiliate commissions. Use Case Imagine EcoSphere’s community engaging in a #PlasticFreeJuly challenge. Participants post their eco-friendly swaps and share updates. As the platform grows, the ability to monetize through brand partnerships, memberships, and product promotions becomes an easy revenue stream. Also Read: The Rise of Twitter Alternatives in 2025 2. FitPulse Why It Works Fitness enthusiasts are highly active online, seeking motivation, support, and community. A niche fitness microblogging platform, FitPulse, can serve as a space for individuals to share their workout routines, nutrition tips, and progress with others who have similar health goals. This idea fits well with market trends. The global fitness app market was worth $10.59 billion in 2024 and is expected to grow at a 13.88% CAGR from 2025 to 2030. This shows that fitness-focused apps are in high demand and have room for growth. Key Features Workout Journals: Users can post short updates about their daily workouts, including routines, reps, and progress photos. Challenge Boards: Fitness challenges like #100PushupsAday or #30DayYogaChallenge allow users to participate in group challenges and stay motivated. Wearables Integration: FitPulse can sync with fitness trackers like Apple Watch, Fitbit, and Garmin, enabling users to post live updates of their physical activities. Meal Snapshots: A feature that lets users share their meals along with calorie and macro breakdowns, helping others in the community discover healthy eating habits. Live Fitness Sessions: Trainers and influencers can host short live workout sessions or Q&As on nutrition, fitness routines, or mental health topics. Monetization Strategies Premium Memberships: Offer features like advanced workout analytics, personalized fitness plans, or exclusive fitness videos for paid members. Brand Collaborations: Partner with fitness brands for sponsored content and promotions. Collaborations with supplement brands, gym gear manufacturers, or athletic wear companies can drive revenue. Affiliate Marketing: Promote fitness products, workout plans, or supplements, and earn commissions through affiliate links. Use Case A fitness coach using FitPulse can post a 30-day transformation challenge, encouraging their followers to join in and share daily updates. Through the challenge, the community becomes more engaged and the app owner can monetize through premium memberships, brand partnerships, and affiliate marketing. 3. EduConnect Why It Works In the digital age, microlearning has become an efficient and engaging way for learners to acquire knowledge in bite-sized formats. EduConnect provides a space for students, educators, and tutors to exchange ideas, share study resources, and participate in real-time learning experiences. This app would cater to a growing demand for accessible, on-demand learning communities. Key Features Subject Channels: Users can join subject-specific channels like #MathHelp, #HistoryTips, or #Coding101 to share resources and discuss topics. Study Snippets: Allow users to share short-form study tips, flashcards, and key takeaways from textbooks or lessons. Verified Educators: Teachers and experts can be verified and post educational content that is endorsed by the platform, offering credibility. Live Q&A Threads: Schedule live Q&A sessions where learners can interact with experts in real-time and ask questions on specific topics. Resource Sharing: Students and educators can share downloadable resources like eBooks, worksheets, or links to educational tools. Monetization Strategies Freemium Access: Offer basic features for free, and charge for access to exclusive content, offline access to study materials, or ad-free browsing. Tutor Bookings: A built-in feature for users to book private sessions with verified educators or tutors. Sponsored Content: Collaborate with educational platforms, textbook publishers, or online course creators for sponsored posts or ad placements. Use Case EduConnect can allow a tutor to post a daily “Spanish Word of the Day” and have students interact by sharing their own sentences. This type of engagement fosters a lively learning environment, and the platform can grow through both […]

The post 5 Niche Microblogging App Ideas You Can Launch with Our Twitter-Like App Script appeared first on Oyelabs - Driving Business Value.

How to Launch Zillow-Like Platforms in the US Without Coding

Anurag Jain — Thu, 10 Apr 2025 06:52:50 +0000

The real estate industry in the US is booming, with online property marketplaces playing a crucial role in connecting buyers, sellers, and renters. Zillow, one of the biggest players, attracts more than 200 million unique visitors per month—a testament to the demand for digital real estate platforms. But what if you want to launch your own Zillow-like platform without writing a single line of code? Sounds impossible? It’s not! Thanks to the rise of no-code and low-code platforms, entrepreneurs and real estate professionals can now build fully functional, scalable property listing websites without technical expertise. Whether you’re an agent looking to expand your reach or a startup eyeing the $200 billion real estate tech industry, this guide will walk you through the entire process—from choosing the right tools to launching and scaling your platform successfully. Let’s dive in! Understanding the Zillow Model Before you begin building your platform, it is important to understand how Zillow operates and what makes it successful. Zillow functions as an all-in-one real estate hub, offering services that allow users to browse, buy, sell, and rent properties seamlessly. Zillow attracts over 220 million monthly unique visitors. One of the key aspects of Zillow’s success is its extensive and user-friendly property listings. The platform ensures that properties are categorized based on location, price, type, and other essential parameters, making it easy for users to find what they need. Another crucial component of Zillow’s model is the Zestimate, an AI-powered home valuation tool that provides price estimates based on market trends, property details, and historical sales data. Additionally, Zillow offers interactive maps, mortgage calculators, and a connection system that links users to real estate agents and loan providers. Understanding these features is essential because replicating them—even in a simplified form—will be critical for your success. Fortunately, with the right no-code tools, you can integrate many of these functionalities without a single line of code. Ways to launch a Zillow-like platform without coding Choosing the Right No-Code Platform To build a Zillow-like platform without coding, selecting the right no-code platform is the first step. There are various no-code tools available, each catering to different aspects of marketplace building. Some of the most popular ones include Bubble.io, Sharetribe, and Softr + Airtable. Bubble.io is an excellent choice if you need full control over your platform’s design and functionality. It offers a drag-and-drop builder that allows you to create a custom real estate marketplace without writing a single line of code. Bubble.io also enables API integrations, making it easy to connect with third-party services such as Google Maps, payment gateways, and MLS (Multiple Listing Service) databases. For those who prefer an out-of-the-box solution, Sharetribe is a marketplace-specific no-code platform that provides pre-built templates tailored for real estate listings. It allows you to add features such as user profiles, property filters, and messaging capabilities without needing technical knowledge. Similarly, Softr + Airtable is ideal for a database-driven approach, where properties can be stored, filtered, and displayed dynamically. By selecting the right no-code platform, you can ensure that your real estate marketplace is scalable, user-friendly, and equipped with all the essential functionalities. Setting Up Property Listings and Search Functionality Organizing Property Data Efficiently One of the most crucial features of a Zillow-like platform is property listings. This is the core component that allows users to search, browse, and filter properties based on their preferences. The U.S. real estate tech market is valued at over $200 billion. No-code platforms like Bubble.io and Sharetribe make it easy to create a system where properties are categorized by essential factors such as location, price, number of bedrooms, and property type. A well-organized database is the foundation of a seamless listing experience. Using tools like Airtable, you can efficiently structure property data, ensuring that all relevant details—including images, descriptions, property sizes, and pricing—are stored in an easily accessible manner. Once the data is structured properly, platforms like Softr and Bubble.io can dynamically generate property pages that display all relevant information. This approach reduces manual work while keeping listings up-to-date with minimal effort. Enhancing Search and Filtering Capabilities A Zillow-like platform must offer advanced search functionality to provide users with a seamless browsing experience. Zillow’s success is largely attributed to its intuitive filtering system, allowing users to find homes based on their unique preferences. With no-code tools, you can set up similar search capabilities to help users find properties based on price range, property type, neighborhood, amenities, and home features such as swimming pools or garages. By integrating conditional filtering, users can refine their searches further, improving navigation and increasing the chances of them finding their ideal property. Many no-code platforms, including Bubble.io, offer plugins and extensions that enable real-time search updates, so users can see results change instantly as they adjust their filters. This level of interactivity enhances user experience and boosts engagement. Adding High-Quality Property Images and Virtual Tours Visual content plays a significant role in real estate listings. Users are more likely to engage with property pages that contain high-quality images, 360-degree virtual tours, and video walkthroughs. The global no-code/low-code development platform market is expected to reach $65 billion by 2027, growing at a CAGR of 26.1%. No-code platforms allow easy integration of image galleries, embedded videos, and interactive virtual tours to enhance the property browsing experience. Virtual tour tools such as Matterport can be integrated into your no-code platform, giving buyers an immersive way to explore properties from the comfort of their homes. This feature has become increasingly popular, as many homebuyers and renters now prefer to conduct their initial searches online before scheduling in-person visits. Implementing a Save and Compare Feature Another way to improve user engagement is by allowing users to save and compare properties they are interested in. Zillow and similar platforms enable users to bookmark listings and return to them later, making decision-making easier. With no-code tools, you can implement a user dashboard where users can store their favorite properties and even compare multiple listings side-by-side. This functionality can be […]

The post How to Launch Zillow-Like Platforms in the US Without Coding appeared first on Oyelabs - Driving Business Value.

Unlocking the Zillow Business Model – Key Business Learnings

Anurag Jain — Tue, 08 Apr 2025 06:54:36 +0000

Imagine launching a digital real estate platform that gets over 200 million monthly visitors, becomes a household name, and generates over $1.9 billion in revenue—all without owning a single piece of property. Welcome to the world of Zillow, the ultimate blueprint for building a high-traffic, data-driven platform in the real estate sector. For Gen Z entrepreneurs—digital natives with an eye for disruption— the business model of an app like Zillow offers more than just inspiration. It’s a masterclass in creating a sticky, scalable product through a mix of freemium strategy, data monetization, and tech-enabled services. Whether you’re building an app in real estate, fintech, or marketplaces, Zillow’s journey holds essential insights for launching, growing, and monetizing a digital product in today’s attention economy. Let’s examine Zillow’s model’s inner workings and explore the key business takeaways that can help you design the next big platform without owning the assets you’re monetizing. Key Learnings from Zillow Business Model Freemium Approach with Value-Added Services Zillow’s foundational strategy revolves around a freemium model that offers the bulk of its functionality to users for free. This decision was not just a user-friendly gesture; it was a calculated growth strategy. Users can browse listings, use the Zestimate tool for property valuations, explore neighborhood data, and calculate mortgage estimates—all without paying a dime. By eliminating the financial barrier to entry, Zillow ensured a high volume of recurring traffic, ultimately positioning itself as the go-to platform for anything real estate. However, the magic of Zillow’s monetization lies in its layered offerings. While users access features for free, Zillow generates revenue through premium, value-added services. These include advertising opportunities for real estate professionals via the Premier Agent Program, connections to mortgage lenders and home improvement companies, and software tools tailored for property managers and landlords. Each of these services is designed to capitalize on the platform’s immense user base. As of 2023, Zillow reported over 220 million monthly unique users. With that kind of traffic, even a small percentage of paid conversions translates into significant revenue. This method mirrors successful freemium models used by digital giants like YouTube and Instagram—platforms that monetize user engagement rather than charging for access. For startups, especially those led by Gen Z entrepreneurs, this model is compelling. It proves that if you build a product that users love and depend on, monetization can naturally follow through indirect yet scalable revenue streams. The Premier Agent Program: Zillow’s Cash Cow One of the most powerful engines of Zillow’s financial success is the Premier Agent Program. This initiative allows real estate agents to pay for visibility on the platform and receive leads generated from user searches. It’s essentially Zillow’s advertising model, but with a hyper-targeted twist. According to Zillow’s financial disclosures, more than 65% of the company’s revenue is generated through this program alone. The success of the Premier Agent Program lies in its ability to tap into network effects. The more users Zillow attracts, the more valuable it becomes for agents to advertise on the platform. That, in turn, draws even more agents, creating a virtuous cycle. In 2023, Zillow recorded over 1.5 billion visits annually, giving agents an irresistible incentive to invest in premium listings. For users, this system enhances the experience by giving them quick access to local experts ready to assist in their home search. The Premier Agent Program exemplifies how Zillow blends its user-first model with strong monetization. It also highlights a broader business principle that Gen Z founders should heed: the best monetization strategies don’t interrupt the user experience—they enhance it. In Zillow’s case, sponsored agent listings are seamlessly integrated into the platform, often making it easier for users to navigate the buying process. Monetizing Data: Zillow’s Hidden Goldmine While most people see Zillow as a property search engine, behind the scenes, it functions as a data powerhouse. Every click, search, and listing interaction provides Zillow with invaluable user data. In addition, it pulls public property records, pricing trends, demographic information, and behavioral analytics to construct one of the richest real estate datasets in the world. This data serves multiple functions. First, it fuels Zillow’s core tools like the Zestimate, which estimates home values using machine learning and historical data. Though not perfect, the Zestimate has become a key part of Zillow’s brand identity. Second, the data is monetized directly through partnerships and services that provide market insights to brokers, financial institutions, and investors. According to industry estimates, real estate data analytics was valued at $8 billion in 2023 and is expected to grow at a CAGR of over 12% through 2030. Zillow’s ownership of such high-quality data gives it a competitive moat that few new entrants can cross. For Gen Z entrepreneurs, this demonstrates the critical importance of building with data in mind. Your product should not only serve users but also collect actionable insights that can drive innovation and open up new monetization paths. Product Ecosystem and User Experience Zillow isn’t just a property platform—it’s an entire ecosystem tailored to simplify the real estate journey. From the moment a user logs in, they’re guided through home searches, price comparisons, neighborhood stats, virtual tours, mortgage calculators, and agent connections. The continuity of experience keeps users engaged and reduces the likelihood of them leaving for a competing platform. A major contributor to this seamless experience is Zillow’s user-centric design. The interface is intuitive, mobile-optimized, and built with modern browsing behaviors in mind. Over 70% of Zillow users access the platform via mobile devices, emphasizing the importance of responsive and fluid UI/UX design. Additionally, features like “Save Search,” “Favorites,” and “Notifications” help Zillow act more like a personal assistant than just a website. But Zillow goes beyond digital convenience. It integrates offline services such as mortgage pre-approvals and real estate consultations, essentially covering the entire funnel from search to close. This holistic approach fosters brand loyalty and increases customer lifetime value. The big lesson here for young tech founders is that a strong product isn’t built from a single feature—it’s the […]

The post Unlocking the Zillow Business Model – Key Business Learnings appeared first on Oyelabs - Driving Business Value.

How AI Content Is Changing Short Video Apps like Tiktok

Anurag Jain — Wed, 02 Apr 2025 06:52:35 +0000

In a world where attention spans are shrinking and content is consumed at lightning speed, AI-generated content is reshaping the way short video platforms operate — and Gen Z entrepreneurs are leading the charge. From personalized video recommendations to auto-generated captions, scripts, and even full videos, AI is transforming how creators and brands engage with their audience in app like TikTok. For Gen Z entrepreneurs who thrive on innovation, speed, and creativity, this isn’t just a trend — it’s a game-changer. The ability to create content faster, smarter, and more strategically means they can grow faster, reach wider audiences, and stand out in saturated markets. Whether you’re building your brand on platforms like TikTok or launching your short video app, understanding how AI is powering this revolution is key. In this blog, we’ll dive into how AI is driving the next wave of short video content, and how Gen Z entrepreneurs can harness it to stay ahead of the curve. The Role of AI in Streamlining Video Production Enhancing Video Editing with AI-Powered Tools AI is transforming video editing by automating tedious tasks and enhancing creativity. A TikTok-like app benefits significantly from AI-driven editing tools that make content creation seamless for users. AI-powered features like auto-cropping, smart trimming, and real-time background removal save creators hours of manual editing. According to a 2023 report by MarketsandMarkets, the AI video editing market is projected to reach $1.1 billion by 2028, proving the growing demand for automation in content creation. CapCut, owned by ByteDance, is an excellent example of how AI is revolutionizing video editing. The app offers AI-generated captions, smart effects, and automated music syncing, making professional editing accessible to beginners. Similarly, Adobe Premiere Pro’s AI tool, Sensei, enhances editing efficiency by providing automated scene detection and smart reframing. A TikTok-like app can leverage similar AI-driven editing tools to help users create high-quality content effortlessly, encouraging more engagement and platform loyalty. Automating Video Transcription and Subtitle Generation AI-powered transcription tools have made it easier to generate captions and subtitles, improving accessibility and engagement. Research by Verizon Media found that 69% of consumers prefer watching videos with subtitles, and 80% are more likely to complete a video with captions. A TikTok-like app that integrates AI-driven transcription can cater to a broader audience, including non-native speakers and hearing-impaired users. TikTok’s auto-caption feature has significantly improved content accessibility by using AI to generate real-time subtitles. Similarly, YouTube’s AI-driven automatic captioning system has allowed millions of creators to reach wider audiences with minimal effort. AI-powered tools like Descript and Otter.ai offer accurate speech-to-text transcription, saving hours of manual work. A TikTok-like app can integrate such AI capabilities to enhance user experience, ensuring creators can easily add captions to their content and increase viewer retention. Also read: Essential Features to Add to Launch Your App Like TikTok AI-Driven Video Recommendations and Personalization One of the key factors behind TikTok’s explosive success is its AI-driven recommendation system. A TikTok-like app can utilize similar AI algorithms to personalize content feeds based on user behavior, ensuring viewers see videos that match their interests. According to a 2023 study by Insider Intelligence, AI-driven recommendation engines can boost engagement rates by up to 50% compared to manual curation. TikTok’s “For You” page is powered by AI that analyzes watch time, user interactions, and content preferences to deliver hyper-personalized recommendations. Netflix and YouTube also use AI-driven algorithms to keep users engaged by suggesting content tailored to their viewing history. By integrating AI-based content curation, a TikTok-like app can ensure higher retention rates, longer watch times, and increased user satisfaction. AI-Powered Background and Visual Effects AI-driven visual effects enhance video content without requiring advanced editing skills. A TikTok-like app can offer AI-powered background removal, real-time filters, and dynamic effects that allow creators to produce professional-quality content effortlessly. In 2023, AR and AI-driven effects contributed to a 60% increase in user engagement on short-form video platforms, according to a report by Statista. TikTok’s AI-powered green screen effect allows users to replace backgrounds in real time, making content more immersive. Snapchat’s AI-driven Lenses use machine learning to create interactive augmented reality experiences. Similarly, a TikTok-like app can leverage AI to introduce dynamic filters, auto-color grading, and AI-generated animations, making video production more exciting and interactive for creators. Enhancing Audio Editing and Voiceovers with AI AI-driven audio tools have transformed the way creators manage sound in videos. A TikTok-like app can integrate AI-powered voiceovers, automatic noise reduction, and AI-generated background music to streamline audio production. Research from Juniper Research found that AI-driven voice synthesis is expected to grow into a $5 billion industry by 2027, showing its increasing adoption in media production. TikTok’s AI-powered text-to-speech feature allows creators to add automated voiceovers to videos, making content more engaging. AI music generation tools like AIVA and Soundraw enable users to create custom background tracks without licensing concerns. A TikTok-like app that offers similar AI-powered audio tools can empower creators to produce professional-sounding videos without needing expensive equipment or sound engineering skills. AI-Assisted Content Moderation and Compliance With millions of videos uploaded daily, AI-powered moderation ensures a safe and compliant environment for users. A TikTok-like app can use AI to detect harmful content, hate speech, and copyright violations, reducing the risk of legal issues and maintaining brand integrity. A report by The Verge highlighted that TikTok removed over 102 million videos in a single quarter using AI moderation tools, proving the effectiveness of automated content filtering. Facebook and YouTube also rely on AI-driven moderation to detect and remove inappropriate content before it reaches a wide audience. A TikTok-like app can implement similar AI-based solutions to monitor live streams, flag policy violations, and ensure a positive user experience while minimizing manual moderation efforts. Also read: Top 10 Subscription-Based Content Platforms in the USA AI-Powered Scriptwriting and Content Ideation AI-generated scriptwriting tools are helping creators streamline content planning and storytelling. A TikTok-like app can integrate AI-powered content ideation tools to help users generate trending video ideas, craft engaging captions, and […]

The post How AI Content Is Changing Short Video Apps like Tiktok appeared first on Oyelabs - Driving Business Value.

How to Launch a Food Waste Management App Like Too Good To Go

Anurag Jain — Tue, 01 Apr 2025 11:58:50 +0000

Food waste is a pressing global issue, with millions of tons of perfectly edible food being discarded every day. In fact, the United States alone generates approximately 106 million tons of food waste annually. This not only harms the environment but also results in significant financial losses for businesses. However, there is a growing opportunity to tackle this problem while offering customers affordable meals. Too Good To Go has become a revolutionary platform by connecting businesses with consumers seeking surplus food at discounted prices, reducing waste and promoting sustainability. As the demand for sustainable food solutions rises, entrepreneurs have a unique opportunity to create impactful platforms. If you’re looking to create a solution that addresses food waste while offering value to consumers, a Too Good To Go clone could be the perfect approach. By leveraging a clone app, you can enter the market quickly and affordably, capitalizing on the increasing consumer interest in eco-friendly, cost-effective dining options. In this guide, we’ll walk you through the essential steps to develop your own food waste management app like Too Good To Go. How Too Good To Go Works Too Good To Go operates as an online marketplace that enables businesses with surplus food to connect with potential buyers. The platform makes it easy for restaurants, grocery stores, and food vendors to list excess food items and sell them at reduced prices instead of discarding them. Consumers benefit from affordable meals, while businesses cut down on losses and reduce waste. The Too Good To Go model follows a straightforward process: Businesses list surplus food – Restaurants, bakeries, and grocery stores upload available excess food to the platform. Users browse and purchase – Customers explore nearby deals based on location and availability. Payments are processed securely – The app facilitates seamless transactions through multiple payment options. Scheduled pickups – Buyers collect their purchased food within a specific timeframe. Mutual benefits – Businesses save money, reduce waste, and attract new customers, while users enjoy low-cost meals. By making food rescue convenient and profitable, Too Good To Go has successfully transformed the way food businesses manage their surplus. A similar model can be adapted to new markets with additional unique features to enhance user experience. Also Read: Top Food Delivery App Business Models Why Build a Too Good To Go Clone? A Too Good To Go clone is a pre-designed solution that replicates the core functionality of the original platform while allowing customization based on specific business needs. Instead of building an app from scratch, which can be expensive and time-consuming, a clone app provides a faster, more affordable way to launch a food waste management platform. With the global push for sustainability, there’s a real opportunity here. The global food waste management market was valued at USD 69.8 billion in 2022, and it’s expected to grow at a 5.4% CAGR from 2023 to 2030. This trend reflects increasing demand for solutions that help businesses reduce food waste while also generating revenue. A Too Good To Go clone is an ideal way to tap into this rapidly expanding market, offering a platform that benefits both businesses and consumers committed to reducing waste and supporting sustainability. Essential Features of a Too Good To Go Clone To ensure the app functions effectively and provides a seamless experience for users, integrating essential features is crucial. These features cater to different stakeholders—customers, food vendors, and administrators—ensuring smooth operations. Features for Customers User Registration & Profiles – Users should be able to sign up quickly using email, phone numbers, or social media accounts. Personalized profiles help in tracking orders and preferences. Location-Based Search – A GPS-enabled search feature allows customers to find food deals available nearby, making pickups convenient. Food Listings & Categorization – Businesses should be able to list surplus food items under different categories, with descriptions, images, and prices. Secure Payment Options – Multiple payment gateways (credit/debit cards, digital wallets, UPI, etc.) enhance transaction security and user convenience. Push Notifications & Alerts – Users should receive alerts about new food deals, order confirmations, pickup reminders, and exclusive discounts. Reviews & Ratings – Customers can leave feedback on food quality and overall experience, improving trust and credibility. Features for Businesses (Food Vendors & Restaurants) Business Dashboard – Vendors should have an admin panel to manage their inventory, orders, and track sales analytics. Inventory Management – Real-time updates on food availability help prevent over-listing or missing out on potential sales. Promotional Tools – Discounts, special offers, and marketing campaigns can help businesses attract more customers. Order Management System – An intuitive interface for tracking order status, payment details, and pickup schedules. Features for Admins (Platform Owners) User & Vendor Management – Admins can oversee registered users, businesses, and their activities to ensure compliance. Analytics & Reporting – Performance tracking, revenue analytics, and food waste statistics help refine business strategies. Commission & Revenue Tracking – A system to monitor commission-based earnings and financial transactions. Additional Advanced Features for Enhanced Engagement AI-Powered Food Recommendations – Suggests relevant food options based on user preferences and past purchases. Gamification & Loyalty Programs – Users earn rewards for frequent purchases, boosting engagement and retention. Sustainability Tracking – Displays environmental impact metrics, such as carbon footprint reduction, encouraging users to make greener choices. By integrating these features, a Too Good To Go clone can become a powerful and scalable solution in the food waste management industry. Steps to Develop a Too Good To Go Clone App Market Research & Validation Before launching a food waste management app, conducting thorough market research is essential to understand industry trends, competition, and customer expectations. Start by analyzing global and regional food waste statistics, identifying areas where surplus food redistribution is most needed. Research how consumers interact with similar apps and what pain points they face. Identify target markets where businesses generate excess food and where consumers seek affordable, sustainable dining options. Additionally, understand the regulatory landscape, ensuring compliance with food safety laws, donation policies, and environmental regulations to prevent […]

The post How to Launch a Food Waste Management App Like Too Good To Go appeared first on Oyelabs - Driving Business Value.

How to Attract Content Creator to Your App Like TikTok

Anurag Jain — Tue, 01 Apr 2025 06:53:38 +0000

In a world where short-form video dominates, launching a TikTok-like app is only half the battle—the real challenge is attracting creators who bring content, culture, and community. Gen Z entrepreneurs know that without engaging influencers, even the most feature-packed platform can feel empty. The key? Build an ecosystem that rewards creativity, fuels organic reach, and fosters genuine connections. From monetization incentives to AI-powered discovery algorithms, your platform must offer something an app like TikTok doesn’t. Creators thrive where they feel valued, seen, and supported—whether through exclusive collaborations, viral growth hacks, or game-changing editing tools. The secret sauce isn’t just copying TikTok’s model but innovating beyond it. In this guide, we’ll break down the must-have strategies to make your TikTok-like app a magnet for content creators, ensuring they choose your platform over the competition. Ready to build the next viral sensation? Let’s dive in. Objectives when working with TikTok creators Boost Brand Awareness Through Authentic Content When collaborating with TikTok creators for your TikTok-like app, the primary objective is to increase brand awareness authentically. TikTok’s algorithm favors relatable, engaging content over traditional advertisements. A study by HubSpot found that 64% of Gen Z prefer brands that engage with them through real-life, unscripted content rather than polished marketing campaigns. For example, when Duolingo partnered with TikTok creator Zaria Parvez, their playful and meme-driven content skyrocketed their brand visibility, gaining millions of views and engagements. Instead of pushing a direct sales message, the language-learning app leaned into creator-driven humor, making their brand part of viral conversations. Your TikTok-like app should aim for a similar strategy—work with creators who can seamlessly integrate your platform into their existing content style, making it feel like an organic recommendation rather than a forced promotion. Increase User Engagement and App Downloads Creators play a crucial role in driving engagement and downloads. Research shows that 49% of TikTok users have purchased a product or downloaded an app after seeing it advertised by a creator. This is because followers trust creators more than traditional ads—62% of Gen Z trusts influencers over celebrities when making purchasing decisions. For example, when the shopping app Flip collaborated with TikTok influencers to showcase real-time product reviews, their downloads increased by 300% in just a few months. By partnering with creators who can demonstrate your TikTok-like app in action, you can effectively encourage their followers to download and engage with your platform. A well-executed challenge, behind-the-scenes look, or user-generated content campaign can significantly boost app installs while keeping engagement rates high. Leverage Trends for Virality TikTok thrives on trends, and your TikTok-like app needs to capitalize on this. According to a 2023 TikTok report, 77% of users enjoy brands more when they participate in trends or memes. Working with creators who have their fingers on the pulse of viral content ensures your app stays relevant. Take the example of the video editing app CapCut, which grew exponentially by integrating itself into viral trends. Creators promoted its templates for trending challenges, making it indispensable for TikTok users. Your TikTok-like app can achieve similar success by collaborating with influencers who can organically introduce new features, challenges, or content styles that encourage widespread participation. Build Community and Loyalty Creators are not just content producers—they are community builders. A 2022 Nielsen study found that 86% of Gen Z values online communities that reflect their interests. When creators engage with their audience and involve them in interactive content, it fosters loyalty and deeper connections. For instance, the music discovery app Audiomack partnered with emerging TikTok musicians, offering them a platform to share exclusive content and interact with fans. This strategy helped the app build a dedicated user base that actively engaged with the platform beyond just downloads. Your TikTok-like app should focus on long-term creator partnerships that cultivate a loyal community, encouraging users to return regularly. Drive Monetization and Creator Retention A successful TikTok-like app must attract and retain creators by providing monetization opportunities. TikTok’s Creator Fund, brand deals, and live-streaming gifts have set the standard for how platforms should compensate their influencers. According to Business Insider, 45% of full-time creators prioritize monetization options when choosing platforms. YouTube Shorts recently increased its creator revenue share to compete with TikTok, attracting influencers seeking better earnings. If your TikTok-like app offers innovative monetization features—such as tipping, ad revenue sharing, or NFT-based rewards—it becomes more appealing to content creators, ensuring they remain active and loyal to your platform. Showcase Platform Features Through Influencers A major objective of working with TikTok creators is to highlight your app’s unique features. Product tutorials and feature demonstrations are crucial in helping potential users understand the value of your TikTok-like app. According to Wyzowl, 69% of consumers prefer learning about a product through video rather than text. Snapchat’s Spotlight feature gained traction by partnering with TikTok influencers to demonstrate its short-form content tools. Similarly, your TikTok-like app can collaborate with creators to showcase exclusive filters, editing tools, or interactive elements that differentiate it from competitors. Encourage User-Generated Content User-generated content (UGC) is a powerful marketing tool, with a report from Stackla stating that 79% of people say UGC influences their purchasing decisions. A well-planned creator collaboration can encourage users to create their own content using your TikTok-like app, driving organic growth. For example, the fitness app Strava saw massive engagement when it launched a creator-led challenge encouraging users to share their workout journeys. Similarly, by working with influencers to launch viral challenges, duets, or remix trends, your app can inspire users to engage deeply with the platform, fueling continuous growth. Also read: Launch a Successful Microblogging Platform- A Detailed Guide How to Attract Creators to Your TikTok-Like Platform Offer Competitive Monetization Opportunities One of the biggest factors that attract creators to a TikTok-like app is the potential to earn money. According to a 2023 survey by Influencer Marketing Hub, 48% of content creators prioritize revenue when choosing a platform. TikTok’s Creator Fund, YouTube’s Shorts revenue share, and Instagram’s Reels Play bonuses have set a high bar. Your […]

The post How to Attract Content Creator to Your App Like TikTok appeared first on Oyelabs - Driving Business Value.

Guide to Launch a Super App in 2025

Anurag Jain — Tue, 25 Mar 2025 10:35:11 +0000

Super apps like Gojek and Grab have redefined digital convenience by offering multiple services, including payments, ride-hailing, and food delivery, within a single platform. Their success highlights the growing demand for all-in-one solutions that eliminate the need for multiple standalone apps. With the global super app market projected to reach $426.01 billion by 2030, businesses worldwide are exploring opportunities in this space. However, launching a super app requires more than just integrating various services—it demands strategic planning, a scalable tech stack, and a well-defined monetization model. This guide outlines the key steps to building a successful super app, from defining your core value proposition to leveraging emerging technologies for long-term growth.. What Is a Super App? A super app is an all-in-one digital platform that integrates multiple services within a single application, eliminating the need for users to switch between different apps. These platforms function as ecosystems, combining features such as messaging, payments, ride-hailing, e-commerce, food delivery, and financial services. Super apps create a seamless user experience by offering diverse functionalities under one interface, leading to higher engagement and convenience. How Super Apps Work Super apps operate as a centralized hub where users can perform various actions without needing to download separate applications. For example, instead of using one app for messaging, another for payments, and a third for ride-hailing, a super app consolidates all these services into one. Key Components of a Super App Core Functionality – The initial service that attracts users (e.g., messaging, ride-hailing, or payments). Integrated Mini-Apps – Third-party businesses or services integrated within the super app ecosystem. Personalization & AI – Data-driven insights that enhance user experience through tailored recommendations. Seamless Transactions – Digital wallets and secure payment gateways that allow smooth financial interactions. Loyalty Programs – Reward systems that encourage continuous engagement and spending. Examples of Successful Super Apps WeChat (China) – Originated as a messaging app but evolved into an all-encompassing platform offering mobile payments, e-commerce, social media, and government services. Gojek (Indonesia) – Started as a ride-hailing service but expanded into food delivery, digital payments, and logistics. Grab (Southeast Asia) – Originally focused on transportation but now includes financial services, grocery shopping, and insurance. The success of super apps lies in their ability to offer convenience, increase user engagement, and monetize data effectively while continuously expanding into new industries. Why Super Apps Are Thriving User Convenience – Super apps provide a one-stop solution by integrating multiple services like payments, ride-hailing, and shopping within a single platform. This reduces app clutter and enhances user experience. Increased Engagement – Offering diverse functionalities keeps users engaged for longer periods. Features like AI-driven recommendations, loyalty programs, and social integration encourage frequent app usage. Data Monetization – Super apps generate vast amounts of user data, enabling targeted advertising, personalized recommendations, and optimized pricing strategies to boost revenue. Scalability – Their modular structure allows easy expansion into new industries like healthcare, finance, and logistics, ensuring sustainable growth and long-term success in competitive markets Also Read: How to Build a Super App Like Gojek Key Steps to Launching a Super App in 2025 1. Define Your Core Value Proposition The foundation of any successful super app lies in its core value proposition—what problem it solves and why users should choose it over existing solutions. With the super apps market size was valued at USD 94.90 Billion in 2024, competition is fierce, making differentiation a key factor. Key Considerations for Defining a Value Proposition Identify the Primary Problem: Determine a pain point that your super app will solve for users. Determine the Target Audience: Understanding user behavior and demographics is essential for feature prioritization. Define the Key Services: Rather than launching with multiple services at once, start with a high-demand core offering and expand based on market needs. Popular Super App Service Categories Super apps typically integrate services from multiple industries to create an ecosystem that enhances user engagement. Some of the most successful categories include: Payments & Banking: Digital wallets, peer-to-peer money transfers, bill payments, investment tools. E-commerce & Retail: Online shopping, marketplace integration, order tracking, loyalty rewards. Ride-Hailing & Logistics: Taxi bookings, package delivery, last-mile logistics. Food & Grocery Delivery: Restaurant orders, cloud kitchen partnerships, grocery shopping. Healthcare & Telemedicine: Virtual doctor consultations, pharmacy delivery, mental health support. Focusing on a core service that meets market demand ensures a strong foundation before expanding into a full-fledged super app. 2. Choose the Right Tech Stack A super app must be built on a scalable and high-performance technology stack to handle millions of users, real-time transactions, and seamless integrations. With 77% of devices using AI in some capacity, integrating AI-driven solutions can enhance user engagement and operational efficiency. Essential Technology Components Mobile & Web Development Flutter, React Native – Cross-platform frameworks for rapid mobile development. Swift, Kotlin – Best for native iOS and Android development. Backend Technologies Node.js, Python (Django, Flask), Ruby on Rails – Scalable backend solutions for real-time requests. Microservices Architecture – Ensures modular development, allowing seamless feature additions. Database Management MongoDB, PostgreSQL, Firebase – Optimized for structured and unstructured data management. Cloud Infrastructure AWS, Google Cloud, Microsoft Azure – Provides scalability, data security, and server management. Security & Compliance Blockchain-based Payments – For secure, transparent financial transactions. AI-driven Fraud Detection – Reduces cybersecurity risks and unauthorized access. Investing in a scalable architecture ensures that your super app can handle millions of users without performance bottlenecks. 3. Implement AI and Data Analytics AI and data analytics are critical for optimizing personalization, automation, and user experience. By 2025, AI is expected to eliminate 85 million jobs but create 97 million new ones, highlighting the growing importance of AI-driven solutions. AI-Powered Features for Super Apps Personalized Recommendations: AI analyzes user behavior to suggest relevant products or services. Chatbot Assistance: 24/7 automated customer support improves response times. Predictive Analytics: Helps optimize pricing, demand forecasting, and engagement strategies. Fraud Prevention: AI-powered risk assessment detects suspicious transactions and prevents fraud. By leveraging AI, super apps can significantly enhance retention rates, improve user […]

The post Guide to Launch a Super App in 2025 appeared first on Oyelabs - Driving Business Value.